Nostalgia for Barney the purple dinosaur could inspire new generation | USA TODAY

From the first episode in 1992 to an animated reboot in 2023, Barney the dinosaur’s message of love and friendship has filled the hearts of millions.

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Earlier this week, Mattel, Inc. announced its planned a reanimated makeover of the iconic purple dinosaur franchise. The toy company’s revitalization of the Barney brand will span TV, film and YouTube videos alongside music and toys.

Although researchers still haven’t figured it exactly what mechanism re-catches people’s attention years later, University of Washington, Tacoma economist Margo Bergman said psychologists, neurologists, and neuroscientists have all been working on the answer.

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