Google vs. USA: Breakthrough Antitrust Proceedings on Play Store Monopoly –

Google, one of the world’s largest tech companies, is now familiar with antitrust proceedings. But the latest is the first of its scale to elicit important claims on a large scale and seek ways to curb its power. Earlier this week, on Wednesday, July 7, 36 U.S. prosecutors and Washington, DC filed a proceeding in federal court in California alleging Google’s significant antitrust and antitrust laws in the Play Store. .. The latter, as claimed in the proceedings, has been carefully and consciously maintained by Google as Android’s leading app store, with all developers continuing to offer products rather than independent third parties. We are taking careful measures so that we can do so. The app is stored elsewhere on the web.

Measures taken to maintain monopoly?

According to the proceedings, first and foremost, the allegations state: Google Currently, despite the “open” Android operating system, it holds a 90% market share of all Android apps on the Play Store (as Google recalled in its answer, “some others”. Is different). The proceedings state that Google has taken conscious measures, such as prevention, to maintain the Play Store’s dominance. Third party app store Search or buy Google Ads on YouTube, or refuse to download from the Play Store. The Play Store comes with Google services pre-installed on all Android phones except Huawei.

The lawsuit also states that for many developers, Google paid them to continue using the Play Store. The proceedings allege that the proceedings were done to keep users using the Play Store to keep updating their apps, that is, to prevent them from leaving the app.according to Politico reportThe proceedings even allege that Google tried to pay Samsung not to make exclusive transactions through its own app store, the Galaxy Store. According to the report, the deal did not happen.

The proceedings are based on Google’s imminent move to require app developers to share a 30% revenue cut with Android makers since September 2021. Google is also trying to more strictly establish that it should be used by all developers who publish their apps in the store. Google’s own payment method, a move Apple has made (and criticized) long ago. Well-known app makers that offer subscription services such as Spotify and Netflix have so far avoided paying Google a lot of their subscription revenue. Following Google’s new policy enforcement, they will be forced.

“Weird, no merit”: what Google says

In response to the proceedings, Google’s senior director of public policy, Wilson White, said underscore In particular, the proceedings against the company in federal court are “strange.” White said it was unfair not to count the Apple App Store as one of the main rivals of the Google Play store as part of its defense of the proceedings, and that the proceedings were wrong by counting only the app stores in the Android ecosystem. Stated. According to White, that’s because Apple’s app ecosystem is one of the most successful in the world. Therefore, “If you don’t want to give your users the best experience on Google Play, you have other options. Choose from.”

White further states that, contrary to the proceedings, Google is actually enabling competition. He cites the existence of an app store where each OEM preloads a custom Android interface. “Most Android devices ship with two or more app stores preloaded, and popular Android devices such as Amazon Fire tablets come with a competitive app store preloaded. , There is no Google Play store, “White says. He also describes the practice of “sideloading” apps on Android, that is, installing app packages from third-party websites. However, this claim is questionable. Given that Google is also promoting security aspects in parallel, actively discouraging users from sideloading apps.

Finally, White emphasizes the amount of revenue the Play Store has generated for small developers and the number of jobs it has generated, and then adds: “Android and Google Play offer openness and options not found on other platforms. The proceedings are not to help the little guy or protect the consumer. It’s without paying. It’s about boosting a few major app developers who want the benefits of Google Play. Doing so will increase the cost of small developers, hinder their ability to innovate and compete, and Android Eco. There is a risk that system-wide apps will be less secure to consumers. “

Can Google be mistreated here?

The hearing hasn’t started yet, but there are a few things to consider here. In the recent groundbreaking Big Tech court battle between Apple and Epic Games, Apple focused on the security aspects of iOS, the mobile operating system, by launching both Android and Epic Games. Unique macOS under the bus..However, Apple had a fair amount of data backing them up-iOS legally has fewer security drawbacks than those in the Play Store. A seemingly relentless malware problem..

Google may not have completely banned third-party app stores and app downloads in this regard, but it discourages the average user from doing so. The impact on security isn’t a big deal, but the question remains whether Google is doing well in terms of security or is it here in a no-man’s land. The second point in this memo is Google’s recent move to switch to the Android App Bundle (AAB). This is a new file format that replaces the long-standing APK (App Package).

This migration basically allows small indie app developers to choose between two file formats, as Android will not officially discontinue support for APKs, and third-party app stores will continue to be able to use APKs. is needed. Small developers don’t have the resources to keep two versions of their app at the same time, which can indirectly lead to a Play Store choice. The latter is due to the large number of users. This could also count as a Google antitrust issue in the long run.

As the world awaits the Apple v Epic verdict, Google v America is the second round of many Big Tech challenges. So the question is whether regulators and lawmakers have enough ammunition to make changes to the way Android used to work.

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Google vs. USA: Breakthrough Antitrust Proceedings on Play Store Monopoly

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